Brígida Jiménez Herrera and the BRIJIM family

With a PhD in Pharmacy, specialization in Nutrition, advanced training in fats from the CSIC and an MBA from Instituto San Telmo, Brígida Jiménez Herrera has devoted more than 38 years to research, innovation, technology transfer, training and outreach in the olive grove and extra virgin olive oil sector.

Her career has focused on studying the agronomic and technological factors that influence EVOO quality, its sensory characteristics, nutritional components and contribution to health. She has authored scientific and outreach publications and carried out extensive knowledge-transfer work with farmers, technicians, cooperatives, mills and companies.

Recognized nationally and internationally as a leading voice in extra virgin olive oil quality and culture, she has delivered conferences and training initiatives in Europe, Australia, the Americas and Asia, and has served as an expert judge in some of the world’s most prestigious competitions.

Her work has been honored with distinctions such as being named Adopted Daughter of Cabra, the Andalusian Flags for Environmental Merit and recognition as an EVOO Ambassador of Andalusia, among other awards for research excellence and for defending olive culture.

Beyond recognition, her true vocation has always been to contribute to the progress of the sector, convinced that knowledge, innovation and quality are essential tools to improve farm profitability, dignify the work of those who live from olive growing and guarantee a sustainable future for the next generations.

At the end of her professional career in public administration, she felt that all the knowledge, experience and values accumulated over so many years should not remain with her. BRIJIM was created precisely to continue that legacy, bringing her children into a shared project where they can take on that experience and enrich it with their own perspective, acting as a bridge to new generations.

BRIJIM was created to carry that legacy forward alongside her children, bringing the sector a rigorous, practical vision deeply committed to a more professional, competitive and sustainable future.

With degrees in Business Administration and International Relations, he has built his career in fields related to business strategy, business development, marketing, market analysis and commercial management, gaining experience in multinational companies as well as projects linked to the agri-food sector.

Pedro Jesús Lara Jiménez represents the new generation of professionals committed to the future of the olive sector. His incorporation into BRIJIM OLIVE CONSULTING is rooted in the conviction that experience and knowledge only reach their true value when they evolve, adapt to change and respond to new market needs.

His professional path has enabled him to understand the importance of building strong brands, identifying growth opportunities and turning knowledge into value propositions capable of delivering real results for companies and organizations.

Within BRIJIM OLIVE CONSULTING, he contributes a vision oriented toward innovation, communication, strategy and business development, complementing the technical knowledge and decades of experience accumulated by Brígida Jiménez Herrera. His role focuses on bringing the sector closer to new forms of commercialization and strengthening the relationship between producers and the market.

Linked to the olive grove since childhood through the family farm, he shares a deep connection with the territory and the people who are part of this sector. This blend of roots, training and strategic vision is one of the pillars on which the project is built.

For Pedro, the future of extra virgin olive oil lies in uniting tradition and innovation, knowledge and communication, experience and new opportunities. BRIJIM represents precisely that meeting point between generations.

With a degree in Mechatronics and Robotics Engineering and a master’s degree in Industrial Engineering, Lola represents the new generation of professionals called to drive the technological transformation of the agricultural sector.

Her connection to olive growing began long before university. She was born and raised on an olive farm, an environment that deeply shaped the way she understands agriculture and where she developed a strong bond with the land and the people who live from it.

After specializing in engineering, automation, robotics and new technologies, she chose to direct her knowledge toward a field she has known and valued since childhood: agriculture and, especially, the olive sector.

At BRIJIM OLIVE CONSULTING, she contributes an innovative perspective focused on digitalization, process automation, precision agriculture and the incorporation of technologies that improve the efficiency, sustainability and competitiveness of agricultural holdings.